Volkswagen Commercial Vehicles Maintains UK Marketshare in 2020
During 2020, Volkswagen Commercial Vehicles registered 32,349 light commercial vehicles, while sales of the brand’s heavy vans, passenger carriers and campervans took Volkswagen Commercial Vehicle total registrations to 36,140. Although this represents a significant fall in volume of around 10,000 units caused by the effects of the global pandemic which saw the overall less than 3.5 tonne commercial vehicle market drop by 20 per cent, Volkswagen Commercial Vehicles once again retained its number two position in the UK light commercial vehicle sector with a market share of 11.1% as compared to 11.6% in 2019.
2020 sales highlights included delivering 8,797 Crafters, a decline of only 544 vehicles vs 2019, and nearly 17,000 Transporter models. Sales of panel vans were boosted by the rise in home delivery and the growth of other essential and emergency services, including ambulances.
Amarok sales fell to just over 2,000 units following the end of production of the pick-up model in May. A new model based on the collaboration with Ford is due to come to market late in 2022. The Caddy 4 was also in run-out, with 6,864 finding UK homes ahead of the launch of the all-new fifth generation model which is on sale now, with first deliveries expected in March. The trend in staycations and camping trips kept interest in the brand’s campervans high, although production constraints meant actual registrations were down compared to the previous year.
Source - Strategic Research Institute