*Justin* schreef op 3 februari 2016 00:52:
HARMAN zeer bullish over take-rates (groei percentage auto's met navigation/infotainment aan boord)
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Uit conference call:
The biggest take rate improvement is coming from mid segment where we are very strong player. In fact, majority of our backlog today is in mid segment. Even if it is coming from German automakers, because they also make mid segment cars, like X3 or BMW 3 Series or C-Class or what have you, so that all mid segment. Of course, Hyundai, we have Subaru across car line. We have Fiat Chrysler very strong account and of course the world’s largest automaker who is also in Detroit, that’s also I would say
mostly mid-segment. Entry, we are also starting to penetrate either through entry systems or also display audio. So, majority of the take rate improvement I would expect to come from mid-segment where the money is and we will also play in entry if it is part of our existing customers or to together with everybody else like Subaru. Subaru is across car line. We do every single car in every single geography. They are in high. They are in mid. They are in entry. And they also have some display audio type of arrangements. So, we do all. So, majority of the growth, to put it all together, is going to come from mid-segment.
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So first of all thank you for asking the question. I will give you my view as I see. This is by no means a guidance or any expectation, look everybody talks about whether it’s IHS, whether it’s LMC of customers, every research, that’s
65%, 70% take rates in out years, whether it’s going to happen in 3 years or 5 years, but you are right, it’s going to happen in 3 years to 5 years, it’s not going to be beyond 5 years. It’s happening in that period. If that happens, right now industry average this year is supposed to be around 27%, 28% take rates. So if this number goes up to 65%, 70%, guess who is going to benefit most, it’s Harman because we are working with nine, ten of the large OEMs, of the 15 sitting with $23 billion backlog plus $2 billion we have booked this year. That backlog is based on current take rates. So you could double that thing if take rates just double from 27%, 28% to 55% if the number goes up. That’s why I get excited in 3 years to 5 years time, potentially if everything goes well as the industry says, Harman could see our revenue doubling again.
And that’s why I said when I was in – opening our new center, that is not our guidance because we don’t know more than 1 year at a time. We only have visibility 1 year, but 5 years out, is it possible? You bet it’s possible. Plus I think another very important piece, which will drive take rates is Connected Services. The OEM is struggling with one thing.
They don’t know or they have not quite figured out how to create the back-end connectivity to servers, the upload of data, the download of data, analytics and make sense out of it. And that Connected Services piece as IHS wrote right after our acquisition that, that was a transformational move we made. And after that, few people have also thought of going in that direction. But there are not too many targets like Symphony Teleca. So, we are very excited about that. So, I remain very optimistic. It’s not my theory. I think it’s the reality, because embedded is here, embedded is winning the day, embedded is not pushing out by the way, Apple and Android phones. They will also be integrated.
But the way car industry is going is full embedded and we will gain from that.
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Verder kwam nog aan de orde dat Ford naar 100% gaat. Geen enkele Ford die niet-connected van de band rolt
I see it as a very positive announcement coming from Ford. And by the way, you mentioned GM they have also announced that they have 4G LTE built into every single car. So, I am
very pleased that automakers are recognizing and making the right investment to have the connectivity secured upfront. And once you have the secured connectivity in the car with OTA, we will be able to bring latest feature functionality even when the car has left the dealership and keep it current, update the firmware, software applications.