aextracker schreef op 27 maart 2022 13:01:
Opnieuw in maart 2 leuke nieuwe persberichten, waaruit blijkt dat Azerion rustig voortbouwt aan de content van haat gameplatform;
Amsterdam, NL – March 10, 2022 – The digital entertainment and media platform, Azerion, today announced a long term partnership with The Smiley Company to create an array of digital entertainment content to gamify their brands including SmileyWorld and SW by SmileyWorld and engage with fans through Azerion’s vast distribution network.
“The original Smiley® has been part of our day-to-day life for 50 years now. We use Smileys to communicate, care and love with friends, family and colleagues. They are the way to go beyond language barriers and generations in the modern times. SmileyWorld has a profound history and is a lifestyle brand that connects people,” said Erol Erturk, EVP Games and Strategic Partnerships at Azerion.
Through the partnership, Azerion has the global rights to develop digital content utilizing the SmileyWorld and SW by SmileyWorld trademarks, and will cover the full cycle from production and distribution, to monetization. Starting with a handful of HTML5 games, including SmileyWorld branded match-3 and Mahjong, Azerion will create a series of cross-platform branded games and digital entertainment experiences that will then be released across their distribution network of more than 2,000 gaming portals, telcos and mobile stores.
Amsterdam, 23 March 2022 – Azerion, the digital entertainment and media platform, today announces the proposed acquisition of Infinia, a digital marketing company based in Spain with an attractive footprint in Latin America. This acquisition, the first since Azerion was listed on Euronext Amsterdam in February, furthers Azerion’s ambitions to expand its reach in fast-growing digital advertising markets.
Infinia purchases inventory from digital publishers and sells it to agencies and advertisers, using proprietary data segmentation and profiling capabilities. Their arrival into Azerion’s expanding network of direct advertisers and media agencies will bolster the platform’s media buying capabilities, strengthen Azerion’s sales capability and volumes in Spain, extend its presence in Latin America, particularly Mexico, and enables the further utilisation of Azerion’s advertising technology, generating synergies with Azerion’s expanding end-to-end suite of digital marketing technologies. For the full year 2021, Infinia delivered revenue in the low double-digit euro millions.
The transaction structure and implied multiples of revenue paid for the acquisition are in line with the M&A transactions that Azerion completed during 2021. The acquisition will be financed predominantly in cash, with a small equity component consisting of 112,359 Azerion treasury shares being transferred to the Infinia selling shareholders on completion and subject to certain lock-up arrangements.
Langzaam maar gestaag bouwt Azerion door aan haar gameplatform wat verder tot waarde gebracht kan worden.