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Meta set to fully automate ad creation with AI
Meta Platforms Inc. plans to allow businesses to make full ads using artificial intelligence by the end of next year, according to a report from the Wall Street Journal on Monday.
The social media company, which already offers some AI tools, plans to help brands control the entire ad creation process, from creating pictures and videos of the product to budgetary goals and customer targeting, according to the sources. "In the not-too-distant future, we want to get to a world where any business will be able to just tell us what objective they’re trying to achieve, like selling something or getting a new customer, how much they’re willing to pay for each result, and connect their bank account and then we just do the rest for them," the company's CEO Mark Zuckerberg said last week.
Meta has been taking steps to expand its AI capabilities, integrating a new open-source assistant into their apps in April.
Baha Breaking News (BBN) / AP
KEYWORDS:
ADVERTISING | AI | META
www.breakingthenews.net/news/details/...