tatje schreef op 13 mei 2024 17:02:
Kan het niet eens zijn met JR.
Harold Goddijn - TomTom NV - CEO Q4 2023
Yeah. So Marc, let me comment on the sales funnel. So, our new maps are richer, have more coverage, more attributes, and are capable of answering more business problems, and business opportunities and use cases. So, the potential market for Orbis maps is larger than the potential market for our legacy product. In the beginning of our Orbis development and towards the end of our Orbis development, we've, of course, reached out to existing customers with a view to prepare them for switching from the legacy product to the new product. And simultaneously, we have -- or a little bit later actually, I should say,
towards the end ofthe year in Q4, we started to reach out to customers that are not existing customers because we didn't have the right product.
We have in '23 significantly expanded our sales force and our sales scope and capabilities in the Enterprise market, and started to reach out to customers that were not on our existing customer panel. And that last activity, also there you can make a split in the type of customers we are addressing. But net-net, we got in contact with a large number of new logos, new companies that we have not been working with before who showed interest in the application of our new product, and that accumulated in a very significantsales channel -- valuable salesfunnel, Ishould say.
Now it's time for usin '24 to start converting that. We know, of course, from experience that sales cycles are long, but nevertheless, we see some very encouraging signs.Also coming back from CES in Vegas, I thought the feedback we received was very positive. It was very busy. We had double the amount of visits this year as compared to last year. Positive feedback in terms of the strategy. So, the open-source component and standardization is what people like and what customers like, as well as the actual product and how it has been put together.
So, yeah, I think there is significant opportunity ahead of us. I think we will start to see that materializing in wins throughout the year. It will take a bit longer before we see it in the P&L. But in the second half of this year, we should start to see some green shoots into the revenue, and we need to lay the foundation for continued and accelerated growth in this segment for 2025.
Heb toch echt het idee, dat Harold de nieuwe logos ziet als de sales funnel !
"" But net-net, we got in contact with a large number of new logos, new companies that we have not been working with before who showed interest in the application of our new product, and that accumulated in a very significant sales channel -- valuable salesfunnel, Ishould say. ""
Dus de sales funnel voor Enterprise , dat zijn de nieuwe logo s.