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1. eastwing 14 november 2001 09:36

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   • eastwing

     Lid sinds: 31 aug 2001

     Laatste bezoek: 30 apr 2024

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   Gist Communications Wins Award for Interactive Television Application Onscreen Television Magazine Application Garners Award in Case Study Competition Sponsored by Terayon, Cable World and CTAM NEW YORK, Nov. 13 /PRNewswire/ -- Gist Communications, a leading developer of personalizable interactive television guides and related applications, has been selected as a winner in the Terayon, Cable World & CTAM Broadband/Cable Modem Marketing Case Study Competition. Gist was awarded second place in the Interactive Broadband Content & Applications category for its TV Scoop application. TV Scoop is an onscreen interactive television magazine currently running on the OpenTV(TM) (Nasdaq: OPTV; Euronext Amsterdam) platform on the USA Media Group cable system in Half Moon Bay, California. Gist collaborated with OpenTV to deploy TV Scoop on the Motorola DCT-2000 set-top box for the USA Media system. Gist engineers worked closely with OpenTV's technical staff to develop TV Scoop using OpenTV's middleware platform while also creating the magazine's look and feel to fit the client's desired brand architecture. Customized engineering and brand adaptation are two of Gist's competitive advantages in the iTV marketplace and are services the company offers to all of its clients. The Marketing Case Study Competition is an open contest that recognizes superior efforts in cable modem/high speed marketing and creative broadband/interactive applications. Gist's TV Scoop was honored for its creativity, ease of use, industry applicability and overall impact. The award was handed out on November 7, 2001 at the CTAM Broadband Opportunity Conference in Northern Virginia. About Gist Communications Inc. Gist is a leading developer of Interactive Television technology and software for the United States and Europe. Its suite of innovative applications includes interactive programming guides (IPGs), onscreen television magazines and guides for video-on-demand (VOD) systems. Gist's products are compatible with all major middleware platforms and distribution channels. The company was founded in 1996 with the objective of serving TV viewers with personalized guides to home-entertainment choices. Gist built the world's most technologically advanced network of Web-based guides for dozens of clients, including Yahoo!, Hewlett-Packard, USA Today and Microsoft. Gist was the first to deploy online listings for every cable system in the United States, the first to deliver custom listings using IP technology into a TV set-top box and the first to enable online ordering of pay-per-view movies. It currently has almost 4 million registered users on its Web site, Gist.com. About CTAM CTAM, the Cable & Telecommunications Association for Marketing, is dedicated to the discipline and development of consumer marketing excellence in cable television, new media and telecommunication services. As the industry's primary professional service organization, CTAM fosters the development of enhanced marketing skills and sharing of marketing information among its members, through conferences, specialized publications, Web sites, consumer research and an active network of local chapters. The CTAM Educational Foundation and its centerpiece initiative, CTAM's Executive Management Program at the Harvard Business School, are designed to help senior industry executives manage more effectively in a market-driven, consumer-focused environment. About OpenTV OpenTV is the world's leading interactive television company. It provides a broad range of interactive TV solutions including operating middleware, content applications, content creation tools, professional support services and strategic consulting. OpenTV's software operates on all digital platforms, from thin to thick set top boxes, including PVR systems and supports a number of standards including HTML, DOCSIS, MHP and Java. OpenTV's middleware is deployed in more than 20 million digital set-top boxes worldw