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Qurius & Iberamigo (Esp.)

1. panolo 28 september 2007 12:38

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   • panolo

     Lid sinds: 10 jan 2002

     Laatste bezoek: 08 apr 2024

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   Urban Tales
   
   28-09-07 // 11:56h
   
   Iberamigo implants the system of management Microsoft Dynamics AX to give support to its strong growth and to improve its enterprise processes
   
   Iberamigo is distributing exclusive in Spain de Eukanuba
   
   Microsoft Dynamics AX, implanted by Watermark, has provided to Iberamigo a real integration of the different areas, that now share unique and trustworthy data and count on a greater visibility of the set of the operations.
   
   The importance of a tool of management for a company leader.
   
   The constant investing effort of the shareholders of Iberamigo has taken to the company to a position of leadership in its market being the main supplier of accessories for mascots and the leader in the channel specialized in food for dogs. The information systems of the company were sustained in a platform with a centralized ERP with which to manage its areas of finances, purchases and stock. But the lack of support on the part of the manufacturer and the limitations in their functionality had taken to Iberamigo to have to maintain manifold applications satellite, with their corresponding integrations and to duplicate the information in different data bases with the consequent lack of reliability in their data for the management of the business.
   
   With the fort and sharp growth in the last years and within the commitment of the company to invest constantly after his mission, in April of 2002 it was decided to look for a new system ERP that supported to its processes of management and their strategy of expansion. For a company in constant growth and with ambitious plans of future, counting on a control tool and analysis of the business became in a clear necessity. The responsible equipment to select the new tool of management for the company knew clearly the main requirements that it had to fulfill: To be standard, easy to use, fast to start up, that unified all the sources of data and that gave to cover to the requirements of business and the growth of Iberamigo.
   
   Other requirements come determined by the sector, where the promotions are one of the main tools of sale. The business is critical of knowing the evolution these promotions, the proportion of units given based on the sales, the number of new caught clients and its profile. Similarly, the exhaustive management of stocks is vital, the attention to the client must be integrated in the package of management, the possibility of administering orders online marks the difference and the intelligence and tools analytical of business must be a fundamental support for the strategic decision making.
   
   Microsoft Dynamics like Integral Solution.
   
   Iberamigo contacted more with Watermark Qurius in search of the solution adapted to take care of those necessities. Microsoft Dynamics AX was recommended as the bases for the renovation of the information systems that, framed within the strategic plan of Iberamigo, would provide technology of forward edge, ample cover of the requirements, integration of all the areas of business and guarantee of continuity in the applications. Watermark Qurius Spain implanted Dynamics AX within the stipulated term, putting into operation modules that cover all the enterprise management with Iberamigo, from finances, purchases, sales, management of clients and projects to EDI or management outpost of warehouses by means of Radio frequency. It has provided to the company the real integration of the different areas, having shared unique and trustworthy data among them and having greater visibility of all its operations.
   
   For the control and analysis of the business of Iberamigo, the main adopted solution is based on the integration of buckets OLAP and their tool of associate visualization Executive Viewer. For it Microsoft Dynamics Axapta has been formed on Microsoft SQL, a data base with characteristic innovators who help to adapt to the requisite money changers of analysis and data management. Using the own utility of Microsoft Analysis Server a series of buckets has been defined using as DataWareHouse the consultations created with Microsoft Query Analizer. Buckets OLAP (On-Line Analytic Processing) are an outpost utility client-servant who provides a representation of the data efficient and powerful.
   
   By means of the Interactive Analytical Processing it allows interactively to examine and to manipulate great amounts of data with an access to the fast and flexible information. Thus, the buckets allow the extraction of knowledge, to discover patterns, to establish tendencies and to anticipate conditions of exception. Of buckets OLAP generated for Iberamigo, it is possible to emphasize three:
   
   • The analysis of sales. Given the business of Iberamigo, one becomes a main tool for the management and control of sales at several levels.
   • The analysis of the marketing budget allows to control the evolution of the budget of the department and by extension of the one of all the company. The possible states consider in which the origin can be found a game and be differentiated from the different games that compose the budget.
   • The analysis of promotions, that suppose one of the main routes of sale and for that reason it is fundamental to be able to see as they evolve, whichever units are **aed-refl mng, what discounts are being made and to what clients, to have accountants of welcomed clients or to know the distribution between the organizational structure the commercial area.
   
   Executive Viewer allows the visualization of the data to analyze and its export to other applications like Excel, with an ample fan of possibilities and great flexibility. The access Web in real time to data bases OLAP (On-Line Analytical Processing) for advanced analyses and reporting, eliminates the barriers that obstructed the decision making, offering truely dynamic multidimensional analyses with an access to the data very intuitive.
   
   About Iberamigo. www.iberamigo.com/
   
   From his constitution in 1987, Iberamigo S.A. one has specialized in the distribution of feeding for animals of company and accessories for all type of mascots. Their history and evolution reflect the passion of the founders of the company by the animals and its vocation is centered in the distribution of products of greater quality for them through the specialized channel: stores, veterinarians, criadores, great accounts like the English Court or Jardiland and, through them, the consumers who wish the best thing for their mascots. The products distributed by Iberamigo always look for the innovation and the Maxima quality, as much by their technical composition as by their respect to the mascots, and so include recognized marks in the sector as Eukanuba, Iams, Clean-Cat - Vegetalia, Greenies or Ferplast.
   
   Iberamigo, S.A. has its seat in Ruby, plants in Barcelona and Madrid. The company uses 100 people, has a force of sales of 50 commercial ones that take care of in all the national territory about 5,000 clients and invoices more than 30.000.000 annual euros.
   
   About Watermark-Qurius.
   
   Watermark specializes in the sale and associated implantation of integrated management solutions and services, market in which is European leader in solutions Microsoft Dynamics. Watermark uses these technologies for the improvement of the processes of business of its clients, with the objective to improve its effectiveness and competitiveness, and to give of this form a high yield to the investment made
2. panolo 28 september 2007 12:40

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   • panolo

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   About Watermark-Qurius.
   
   Watermark specializes in the sale and associated implantation of integrated management solutions and services, market in which is European leader in solutions Microsoft Dynamics. Watermark uses these technologies for the improvement of the processes of business of its clients, with the objective to improve its effectiveness and competitiveness, and to give of this form a high yield to the investment made in its system of management.
   
   Watermark works closely with its clients to select the best applications for its requirements, and to assure to us that its business removes the maximum yield in the solutions that we implanted. With a team of professionals very experienced and a methodology of proven implantation - Waterproof- we contributed our experience, as much in global implantations as local, and an approach of the projects fast, structured and that the knowledge of each sector makes profitable. Watermark is the first one to partner European of Microsoft Dynamics, and the first one partner in Spain in the implantation of Dynamics AX and Dynamics CRM, in addition to the solutions of Infor (before Baan) that the company takes implanting from 1990. The company counts with more than 300 clients in Spain, to which it gives service from his offices of Barcelona, Bilbao, Madrid, Valencia and Vigo. Also, Watermark is the unique one to partner Dynamics certified in Learning Solutions and enabled to give formation on solutions ERP and CRM Dynamics.
   
   The sectorial experience of Watermark extends to more than 1,200 projects of implantation of solutions ERP, mainly in industrial companies, of local or multinational distribution and services. Our total commitment with our clients and the specialization in these sectors has provided us a deep knowledge and understanding of the challenges which as much the companies at strategic level as in their day to day face. With offices by all Europe and a world-wide network of partners (the Global Watermark Alliance), Watermark is one of the few partners of implantation of authentically international Microsoft solutions. All the branchs of Watermark are Gold Certified Partners of Microsoft and we are specialized in the implantation of solutions constructed on Microsoft Dynamics? (before known like Microsoft Axapta, Microsoft Navision and Microsoft CRM). Also,
   
   Watermark is one of the main European implantadores, and first in Spain, of solutions ERP, CRM and of Business Intelligence de Infor (before Baan).
   
   More information:
   Watermark
   Josep Romero Marketing Manager
   Telf. +34 93 480 26 00
   email: jromero@watermark.eu
   
   Montse San Agustín Urban Such
   Telf Communication. 617 723 701/93 347 83 93
   E-Mail:msanagustin@urban-tales.eu
   
   More information: www.urban-tales.eu
   
   
3. the legend 28 september 2007 12:50

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   • the legend

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