The Third Way... schreef op 19 april 2024 10:40:
Volgens Deloitte groeide in 2023 de fitness markt in Frankrijk sneller tot even hard als de rest van Europa.Market description
The
fitness market in France is characterized by a high number of larger franchise opera-tors and SMEs. As in Belgium and the Neth-erlands, Basic-Fit is the leading operator by number of clubs. Still, despite Basic-Fit’s high number of clubs, the French operator land-scape is comparatively diversified with other leading fitness chains such as L’Orange Bleue, Keep Cool and Fitness Park Group. In addition to the regular operators, there are a number of relevant micro-operators and intermediaries (see also on the following page).
Given a general recovery of the fitness mar-ket as well as Basic-Fit’s (and other franchise operator’s) rapid expansion in the French market, the development of clubs,
members and revenues are expected to exceed the European average. According to recent mar-ket research conducted by Active-FNEAPL in collaboration with Cérès, there are about 5,300 clubs in the French fitness market. As indicated before, memberships are expected to have increased by about 16%5 compared to 2021.
Consumer Survey ResultsEuropeActive’s European Health and Fitness Consumer Survey shows that 80% of the French practice fitness at least seldomly (i.e., at a fitness club, at home, or outdoors). This is an increase of +5pp compared to the pre-vious year. Moreover, 58% of the respond-ents practice fitness at least once a week
(+9pp). In terms of preferred fitness locations, the percentage of home fitness users fell by -9pp compared to last year. At the same time,
the proportion of consumers who do outdoor fitness increased by +8pp, the sec-ond largest progression in the European comparison. The increase in fitness club use (+7pp) is in line with the European average.N.B.:
Zie vooral pagina 9 van het rapport, inzichtelijke plaatjes:www2.deloitte.com/content/dam/Deloitt...Ook de plaatjes op p.11 zijn ontnuchterend:
3. Fitness club usage shows the most positive development among fitness settings.
6. Compared to other expenditure categories,
fitness club activities are less impacted by inflation-related budget cuts.Na eerdere cijfers gepost op dit draadje, het excuus van BFIT dat het slecht loopt in Frankrijk door de markt wordt hiermee onderuit gehaald. Gelukkig gaat het beter dan verwacht in de Benelux en Spanje, maar we mogen hopen dat BFIT volgende week bij de Q1 update met de billen bloot gaat. Ben echter bang dat dit voor de zoveelste keer niet gaat gebeuren...