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Garmin Ltd. (NASDAQ: GRMN): Fourth Quarter Earnings Preview
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www.istockanalyst.com/article/viewart...' Technology research firm iSuppli believes that in 2011, nearly 100 percent of all smartphones shipped will integrate GPS functionality. It expects the number of smartphones with navigation programs to exceed the number of GPS devices by 2014. According to iSuppli analyst Danny Kim, Garmin offered 40% to 42% discount on all its products in the Black Friday shopping weekend last year.
It appears that Garmin has recognized the growing threat from smartphones. The company has already made its entry into rapidly growing smartphone market and it recently launched its third GPS-enabled smartphone, Garmin-Asus M10, a full-touch, all-in-one- jointly designed with Asustek.'