*Justin* schreef op 10 november 2015 12:55:
www.snssecurities.nl/Research/Actions... TomTom (Buy): (EUR 15,00)
TomTom Telematics and Shell team upThe facts: TomTom and Shell have agreed to cooperate, offering business in Europe complete fuel management solutions on TomTom's fleet management platform Webfleet. TomTom will effectively integrate euroShell Cards data into Webfleet so fleet managers can directly see fuel consumption and metrics thereof.
Our analysis: Although we do not think that the partnership will lead to material shifts in market share or materially higher ARPU per Fleetweb subscriber, it is another extension of the services provided to TomTom Telematics customers. As such, it is another helpful instrument in the battle for market share in the European market where TomTom is already dominant. It is obviously also positive that a market leader like Shell has opted to work with TomTom and not one of its competitors (Fleetmatics, Masternaut, Octo, Mix).
Conclusion & Action: The TomTom Shell partnership is positive as it strengthens the Webfleet application (albeit with only very modest ARPU implications) while TomTom also benefits from a marketing perspective as Shell is a strong brand with the largest European network of petrol stations.